Welcome to Spark Market Research

Our research powers better decisions by turning complexity into clarity

Explore our solutions

UK & Ireland research
specialists

Our expertise and unique What³ approach to insights enables you to make better decisions around your brand, your product, your market, and ultimately your next move.

Case studies Find out more

Brands that choose us

Cereaously good tracking

Our multinational, multi-language quantitative tracker allowed this leading brand to track key metrics over time

Case study
T-oatal understanding

Our multi-stage NPD research enabled a health food brand to develop a new overnight oats product.

Case study
Human values in finance

This leading bank was able to drive better customer and commercial decisions using our proprietary segmentation model.

Case study
Part of Audience Collective

Audience Collective is a collective of independently minded specialist agencies, not an integrated agency. We bring together deep expertise and divergent thinking across branding, advertising, media, social and influencer, UX, digital, SEO and market research. When you work with us you also have access to our wider group services and deep expertise.

International footprint

We have offices and teams in Leeds and Dublin, but we can access the whole world when it comes to research. Our work has taken us to many corners of the world – over 60 countries so far (…and counting!) 

Sector specialisms

We’re research generalists but our expertise is in Banking, Insurance, FMCG, Retail and Telcos across the UK and Ireland. We’ve worked both agency and client side so we understand your challenges.

High standards

We work with expert partners in their field, from researchers to panel providers and use only the best research tech platforms. We also use AI and innovation behind the scenes to improve the respondent experience, weed out the bots and deliver better quality insight. 

LifeStars research app

Our newest addition to the Spark family. LifeStars is our subscription based research app, allowing brands and HR professionals to gather fast answers to quick questions. We’ve put our years of research expertise to good use with everything you need in one app. Find out more below.

Discover LifeStars

Have a research project in mind?

Talk to the team about how we can power better
decisions for your brand.

Get in touch