Cutting through the grocery landscape ‘noise’ needs a laser sharp focus on what matters to consumers. We worked with Tesco and BBH to help them optimise a new campaign focussed on value and money well spent using the Irish love of a debate and the age old question of pineapple on pizza.
We used our facilitation skills to bring creatives to life for consumers, our analytical skills to unpick their understanding and our story-telling skills to pull it all together and give Tesco and BBH a sound evidence base from which to progress.
The humorous and high energy campaign – escalating the pineapple-on-pizza debate to absurd national proportions – was launched in May to excellent reviews and is helping show that Tesco value simply can’t be argued with.
How can we help you win in a crowded space?