What you get from Conversive
Embedded directly into your Spark quant survey. No extra hassle.
AI-led chat probes deeper than standard open-ends, adapting to each respondent.
Supports 30+ languages, with cultural nuance built in.
Designed for sample sizes in the hundreds to provide both scale and depth.
Blends qual-style depth with quant-style structure for scalable, actionable insight
*Fieldwork December 2025 ** vs not using Conversive
Imagine you could get all the richness of qual backed by the confidence of quant in one survey, using a proprietary AI moderator, built just for your specific brand objectives. Now you can.
Conversive is Spark’s proprietary tool that takes human qualitative data and blends with AI to produce a responsive, chat-based experience that engages hundreds of participants in natural, human-like dialogue. Think of it as your virtual moderator, probing, listening, and learning in real time, while also delivering statistically robust results.
Why Conversive?
Conversive delivers the best of both worlds:
- Quantitative validation: Robust numbers, sizing, and statistical confidence blended with.
- Qualitative depth: Rich, emotional insight that uncovers the “why” behind the data.
It’s designed for insight teams who want more than surface-level answers, capturing sentiment, emotion, and motivation, without the time or cost of traditional depth interviews.
What do you get from Conversive?
Conversive delivers a fully integrated research report that combines:
- Quantitative insights – Clear metrics, validation, and sizing to support confident decision-making.
- Qualitative richness – Deep understanding of motivations, emotions and context.
Includes sentiment mapping, emotional analysis, and thematic exploration, presented in a format that’s easy to digest and share with stakeholders.
Contact us about Conversive
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