About

We’re a full service international insights agency with offices in Leeds and Dublin, proud to work with some of the biggest brands across the world.

Offices in Dublin & Leeds

Our teams span the two locations, working hand in hand across a variety of projects, depending on the sector, their experience, and the methodology we’re using. This allows clients access to the best of our thinking and expertise, as well as multi-market experience.

Research experts

Our team comes from a range of agency and client side backgrounds, meaning we have a great blend of pure research expertise mixed with sales and marketing experience of managing brands. We’re very familiar with your challenges and the answers you need from us.

All services in house

We’ve got qual, quant and data solutions all under one roof, covering B2C and B2B sectors. From focus groups to data analytics and everything in between, we’ve got you covered. In-house services also means we can deliver projects quickly and efficiently too!

About us

Professionally informal

Our ‘professionally informal’ culture is that right blend between all of the professionalism you’d expect from an agency working with leading international brands, but none of the fuddy duddy stuff.

We care

Put simply, we care! We care about the work we do for our clients and strive for it to make a commercial difference for their business and brand. Our partnership approach means we consider ourselves as part of your team and that your business is our business.

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Let’s be honest

We’re truth-tellers; our job is to tell you like it is, acting as the voice of the consumer. We are big fans of the ‘so what’ and cutting to the chase to tell you what you need to know.

The Jelly Baby

Behind every brand, product, or service, there’s a person making a decision for their customer. At Spark, our mission is to channel the customer’s voice through insightful research that drives meaningful decisions.

To keep this focus front and center, we introduced the Jelly Baby as a symbol of the customer. These little sweets have accompanied us to countless client meetings and even featured in our previous logo. They’re a playful reminder that our work is all about understanding real people.

Have a research project in mind?

Talk to the team about how we can power better
decisions for your brand.

Get in touch