Privacy Policy
It is the policy of Spark Market Research to comply with the General Data Protection Regulation. The purpose of this policy is to explain how Spark Market Research deals with the personal data we collect about you or you provide to us when taking part in market research with Spark.
About Spark Market Research Ltd
Spark Market Research is a market research company with our registered address in Dublin Ireland. Spark Market Research operates as both a Data Controller when collecting data directly from you, and a Data Processor, when working on behalf of a client using the data they hold on you.
What information do we collect?
You may disclose personal data to us for the purposes of participating in market research with Spark Market Research. Typically this personal data consists of name and contact information (including name, telephone number and address) and video and photo footage of focus groups and other primary research. On occasion our projects involve using sensitive information or information relating to minors. In all instances we’ll ask for your specific consent for Spark Market Research to collect and retain your data for the purposes of market research and we’ll never collect more information than is necessary for the purposes of the project.
In addition, from time to time, we send communications to our mailing list of subscribers who have consented to receive such communications from Spark Market Research.
Consent
The legal basis we use to process your data is consent. We will capture your consent to hold and process all personal data about you for each project we undertake. You have the option to withdraw your consent at any point by contacting data@sparkmr.com or (if applicable) unsubscribing from communications using the unsubscribe link contained in the email.
What do we use your information for?
We use your information only for the stated purpose; typically for an individual research project. Information is typically aggregated and presented back at a total level, with the exception of where video footage/photos are used to provide additional insight and verbatim comments from the research. All information is held securely by Spark Market Research and retained for specific timelines in line with our Data Retention and Data Security Procedures.
How long do we keep your information?
We commit to retain your data only as long as strictly necessary, in line with our Data Retention Procedures which are based on the practical requirement to hold data and the legal requirement to hold data.
Disclosure to third parties and third countries
We work with Tremendous, a 3rd party rewards company, to distribute incentives and prize draws. After you have consented, and participated in incentivised market research with Spark, your name and email will be shared with Tremendous and deleted from Spark’s internal databases. Once your data is shared with Tremendous, it is then subject to their privacy policy, https://www.tremendous.com/privacy. Redeeming your incentive is optional from then on, and any incentives will be subject to Tremendous’ terms and conditions.
Your rights
You should ensure that the information we collect and hold in relation to you is accurate and up to date. If you would like to review the information, we have collected on you via a Subject Access Request at any time please contact us on data@sparkmr.com. We commit to responding to your Subject Access Request with full details on any data held about you by Spark Market Research within a maximum of one month. Please note you have the right to request any amendments or deletion of the above data held on file by Spark Market Research. You can do so by requesting this in writing upon receipt of your Subject Access Request response from Spark Market Research.
Complaints
If you are based in the Republic of Ireland and you have a complaint about how your personal data is being held or processed by Spark Market Research you can contact us directly at:
Spark Market Research
The Den
Coolmine Central
Porters Road
Dublin 15
Ireland
D15 KT72
Phone +353 18103150
Email: data@sparkmr.com
Or contact the Office of the Data Protection Commissioner at:
Office of the Data Protection Commissioner
Canal House
Station Road
Portarlington
Co. Laois
R32 AP23
Ireland
Phone +353 (0761) 104 800
LoCall 1890 25 22 31
Fax +353 57 868 4757
Email: info@dataprotection.ie
If you are based in the United Kingdom and you have a complaint about how your personal data is being held or processed by Spark Market Research you can contact us directly at:
Spark Market Research
Studios,
Cross York St,
Leeds,
LS2 TBL
Phone: +44 (0) 113 487 2742
Email: data@sparkmr.com
Or contact the Information Commissioner’s Office at:
Wycliffe House,
Water Ln,
Wilmslow,
SK9 5AF,
United Kingdom
Phone +44 303 123 1113
Email: icocasework@ico.org.uk
Use of Cookies on our website
We may obtain information about your general Internet usage by using a cookie file which is stored on your browser or the hard drive of your computer. Cookies contain information that is transferred to your computer’s hard drive. They help us to improve our website and to deliver a better and more personalised service. Some of the cookies we use are essential for the Website to operate.
You block cookies by activating the setting on your browser which allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies as soon as you visit the website.
- Google ReCAPTCHA
- WordPress
- Google Analytics
- Wordfence
- Google Maps
- YouTube
- Miscellaneous
Third party links
Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.
Changes to our Privacy Policy
If we decide to change our privacy policy, we will update the Privacy Policy modification date below. This policy was last modified in August 2022.
Contacting Us
If there are any questions regarding this privacy policy you may contact us using the information below.
Spark Market Research
The Den
Coolmine Central
Porters Road
Dublin 15
Ireland
D15 KT72
hello@sparkmr.com
00353 (01) 18278563
Spark Market Research
Studios,
Cross York St,
Leeds,
LS2 TBL
01134872742
Email: data@sparkmr.com
Third Party Rewards Distributor
We work with Tremendous, a 3rd party rewards company, to distribute incentives and prize draws. After you have consented, and participated in incentivised market research with Spark, your name and email will be shared with Tremendous and deleted from Spark’s internal databases. Once your data is shared with Tremendous, it is then subject to their privacy policy, https://www.tremendous.com/privacy. Redeeming your incentive is optional from then on, and any incentives will be subject to Tremendous’ terms and conditions.
Copyright Notice
The Web Site content displayed on this Web Site is the property of Spark Market Research Ltd. or its licensors and is protected by copyright and other intellectual property laws. The Content may only be used for your personal and non commercial use. You may not reproduce, retransmit, distribute, disseminate, sell, publish, broadcast or circulate the Content to anyone, including but not limited to others in the your company or organization, without the express prior written consent of Spark Market Research Ltd.