Solutions
We take a solution-first approach to every brief; combining and blending methodologies to deliver the right insight and answer the right questions.
Customer Closeness
A hot topic today in a world where brands are trying to deliver a seamless blend of tech and human interaction. We use a range of qualitative and ethnographic techniques to bring brands closer to their customers, walk in their shoes, immerse themselves into their lives and bring the customer inside the boardroom.
Brand Tracking
We don’t ‘do’ boring and pointless trackers. Our trackers are flexible and useful, delivering the insight you need, not tonnes of data that you don’t. Spark trackers are built around the needs of our clients, using a modular approach to deliver the right content, at the right time and to the right market. They’re regularly reviewed to see what’s important and flexible to allow us to quickly adapt to brand, market and competitor changes.
Segmentation
A segmentation may be analytical and complicated, but the outputs shouldn’t be. A good segmentation should allow a business to really drive commercial performance, using proprietary segments to move the dial vs their competition. Spark segmentations follow four core principles to make sure they deliver clear commercial impact – they must be: actionable and easy to work with, truly differentiated, balanced and recognisable.
Proposition Design
Brands are often asking us to help them understand how to differentiate in a non-differentiated market. We use a combination of design thinking techniques and a tried and tested iterative process of ideation through to activation to support the delivery of compelling propositions that will deliver commercial returns.
Brand Stretch
We know that brands don’t stand still and are always inventing, reinventing and moving into new markets. We’ve worked with many clients to uncover white space for their brand to play, better understand the market they’re about to enter and understand customer permission to stretch into new spaces. We use a range of quant and qual solutions covering everything from U&A’s to co-creation qual.
LifeStars research app
LifeStars – Our newest addition to the Spark family. LifeStars is our subscription based research app, allowing brands and HR professionals to gather fast answers to quick questions. We’ve put our years of research expertise to good use with everything you need in one app.
Our full range of services include:
Have a research project in mind?
Talk to the team about how we can power better
decisions for your brand.