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Case Studies
Segmentation
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Latest Work
Brand Stretch
Brand Tracking
Customer Closeness
Proposition Design
Segmentation
Cheez-It
Growing their footprint
Human values in finance
Developing and embedding a customer segmentation for a leading bank
Front page feature
Helping this national newspaper to better understand their reader personas
DIY deep dive
Segmenting the DIY shopper market for this large DIY retailer
