We worked with a food brand to develop a new Overnight Oats product, stretching outside of their standard product range. Spark used an iterative range of methodologies to explore brand and product perception, review pack design and naming and ultimately support the launch of the product onto shelves. We worked closely with our client and their creative agencies to ensure that insight was at the heart of all NPD decisions.
In Summary
What?
Survey + Focus Groups
Who?
UK & Ireland
When?
2023